By Maria-Ioanna Sigalou
Athens is bursting with a new energy when it comes to fashion and shopping. It’s not just about buying; it’s a whole new state of mind. From sprawling malls and cutting-edge boutiques to buzzing streets alive with style, the city is quickly becoming a hotspot for trendsetters. Whether you’re hunting for unique Greek souvenirs in Plaka, the latest international brands on Ermou Street, or luxury fashion in Kolonaki, you’ll feel the pulse of a vibrant, rising scene. With so many fresh spots popping up, discovering the best places can be a thrill – and shopping in Athens (and the suburbs) is now an unmissable adventure!
P.S. Dive into the summer sales before they end in August!
Opening Hours
Except for the tourist hotspots, like Plaka, most shops are closed on Sundays and National Holidays, with the exception of flower shops, patisseries, liquor stores and the like. Official business opening hours are 10:00-21:00 on weekdays (10:00-20:00 on Sat). However, many smaller businesses keep the older working hours (closed after 15:00 on Mon, Wed, Sat and between 14:30 and 17:30 on Tue, Thu, Fri).
Basic Tips
Sales The official sales periods are mid-January to mid-February and mid-July until the end of August.
Where to shop
Downtown is the place to be, whether you are looking for brand names or small vintage shops and second-hand stores.
Plaka. The foremost tourist area, is the standard place to buy memorabilia. Nearby Monastiraki Home to a famous Athenian flea market. Visitors will lose themselves in a huge variety of shops that appeal to aficionados of records, jewellery, clothes, shoes and all things vintage. This is an area in which haggling is accepted by the playful and friendly shop owners. Between Monastiraki sq. and Omonia sq., one comes across the Athens Central Market, a good place to buy some local herbs. Ermou street By far the most celebrated shopping street: a pedestrian street with large windows and a great variety of goodies, from clothes and jewellery to shoes and gifts. But when it comes to expensive brand shopping, Kolonaki is the perfect place to be. Luxury clothing, high prices and impeccably dressed customers are the norm here. If you have time to kill, have a look at the interesting markets of Kifissia (northern suburbs) and Glyfada (southern suburbs). Try to do your shopping in the morning and on weekdays. It is less busy. You will come across all the major international brands on Voukourestiou Str.
International Brands
Balenciaga
Bright, minimal boutique with small wonders.
Evangelismos, 17 Skoufa Str. Kolonaki, +30 2107290151 / balenciaga.com
Calzedonia
Authentic, trendy and fashionable socks and beachwear for women, men and kids, in a highly competitive quality / price ratio.
Syntagma, 30 Stadiou Str. +30 2103253125 / calzedonia.gr
Chanel
Chanel launched its new and first boutique on the luxurious shopping street of Voukourestiou. The store is the spacious new home to all of CHANEL’s artistic fashion director Virginie Viard’s latest creations, including ready-to-wear, handbags, footwear and accessories, as well as watches, fine jewelry and the LES EXCLUSIFS DE CHANEL perfume collection.
Panepistimio, 13 Voukourestiou Str. Kolonaki, +30 2103606125 / chanel.com
Enny Monaco
Mugler, Louboutin, Nina Ricci, Zac Posen... shall we say more?
Syntagma, 4 Kriezotou Str., Kolonaki +30 2107290805, +302103615800
Tria Pigadia, Mykonos, +30 2289077100 / ennymonacostyle.com
Free Shop
Perfect T-shirts, unique jewellery and accessories. A modern “Colette”.
Panepistimio, 17 Skoufa Str. +30 2103616200 / freeshop.gr
Gucci
Indulge yourself. Don’t forget the Jackie ’O purse.
Panepistimio, 3 Venizelou Eleftheriou Str., Athens, +30 2103610870 / gucci.com
Hermès
Endless window shopping. Arty displays. Hermès.
Panepistimio, City Link 1 Voukourestiou Str., Kolonaki +30 2103233715 / hermes.com
Intimissimi
Amazing lingerie with simple, elegant Italian style, for both men and women.
Monastiraki, 17 Ermou Str., Athina +30 2103229389 / intimissimi.com
Louis Vuitton
Style does matter and this is the real thing.
Panepistimio, 19 Voukourestiou Str. Kolonaki, +30 2103613938 / louisvuitton.com
Luisa World
Designer names from Lanvin and Chloé to Cavalli and Stella McCartney. Not forgetting Yves Saint Laurent, Manolo Blahnik, Pucci and Jean Paul Gaultier.
Panepistimio, 15 Skoufa Str., Kolonaki +30 2103635600 / luisaworld.com
Off White Athens
Virgil Abloh’s Italian luxury fashion label is now in Athens. Fashionable items, accessories, jewelry for men, women, children.
Syntagma, 5 Stadiou Str. +30 2103227728 / offwhite.com
Prada
The Devil wears them and here you too can purchase a small “devilish” piece. Then you might want to change your name to Meryl.
Panepistimio, 17 Voukourestiou Str. Kolonaki, +30 2103388386 / prada.com
Sotris
Glamorous clothes from famous exclusive brands like Topshop, Dries Van Noten, Marni. Vintage pieces can be found at the first address.
Syntagma, 30 Panagiotou Anagnostopoulou Str., Kolonaki +30 2103639281 / sotris.gr
Tezenis
Cosmopolitan stores with youthful collections of underwear, beachwear and nightwear, enhanced every week with new items. For women, men and kids.
Panepistimio, 28 Stadiou Str. +302103225469 / 8 Ermou Str. +30 2103255491 / tezenis.com
Vakko
Renowned for its timeless elegance and exceptional craftsmanship, Vakko luxury brand offers a wide range of high-quality products. The Vakko store showcases women’s and men’s fashion, accessories and home items, all curated to reflect Vakko’s signature style and quality.
Evangelismos, 9 Iraklitou Str., Kolonaki +30 2103641250 / vakko.com
Greek Designers & Stores
Ancient Greek Sandals
Ancient Greek Sandals are handmade by highly-skilled craftsmen using traditional, centuries-old techniques. They only use natural, chemical-free tan leather, ensuring each pair ages beautifully over time. This artisanal approach, combined with their raw, yet feminine aesthetic, has made Ancient Greek Sandals –and their signature golden wing buckle– beloved the world over.
Syntagma, 3-5 Kolokotroni Str. Athens,+30 2100107708 / ancient-greek-sandals.com
Celia Kritharioti
Haute Couture Collections to Bridal Collections, special collaborations and red carpet looks.
Syntagma, 8 Dedalou Str. +30 2107255357 / celiakritharioti.gr
Daphne Valente
Daphne Valente designs timeless, sculptural clothes inspired by the Ancient Greek pleating of Mariano Fortuny. Minimal and very feminine, the clothes offer the epitome of greek haute couture.
Syntagma, 6 Kornarou Str. +30 2130465138 / daphne-valente.com
Deux Hommes
The studio and showroom of Grigoris Triantafyllou and Dimitris Alexakis is the hottest place to find a limited prêt-à-porter and the current collection of the unbeatable duo.
Panepistimio, 18 Kanari Str., Kolonaki +30 2103614155 / deuxhommes.gr
Elegance
Modern & Classic Women’s and Men’s Lingerie, Swimwear & Beachwear, Pajamas, Nightwear, Loungewear, Tights, Accessories. Elegance always keeping in mind the feminine creativity and the need of every woman to reveal her unique identity through the constant change, can always suggest the sensual material that will trigger her unique fantasies.
Evangelismos, 11 Patriarchou Ioakeim Kolonaki, +30 2103222438 / elegance.gr
Favela
A premier fashion concept store in Athens since day one. Explore curated collections for women, men & kids –clothing, shoes, bags & accessories– alongside beauty, wellness picks and designer jewelry.
With stylish outposts in both Kolonaki and Agios Dimitrios, Favela brings contemporary fashion and creative flair to every corner of the city.
Syntagma, Skoufa 64, Kolonaki +30 2117150377 / favela.gr
Forget me not
Fabulous memorabilia from the heart of Athens. A pioneering gift shop that reminds us of European museum stores. This was the intention of Philip Khoury, who, since 2014 travels and brings together under the roof of Forget Me Not, renown as well as emerging creators. It may have started mainly with Greek designers, but from this year, their collections stand worthily next to those of world-famous designers and brands (such as those of MoMA collection, Pantone Universe, Μοnocle etc). Besides, it is a “dynamic” project that is continuously enriched from stylish souvenirs, special clothes and accessories to handmade cosmetics, gadgets, decorative and utilitarian items, all stand out for their innovative design, quality and special packaging!
Monastiraki,100 Adrianou Str., Plaka +30 2103253740 / forgetmenotathens.gr

Giorgio Hatter
Since 1978, Giorgio Hatter crafts timeless flat caps for every season. Discover lightweight spring and summer styles in linen and cotton – the perfect blend of elegance and comfort. A refined essential for sunny days, in a wide palette of colours to suit every taste.
Monastiraki, 3 Kairi Str., Athens +30 2103214510/ giorgiohatter.com
Lemisios Shoes
Lemisios is a lovely store that opened in the heart of Athens in 1912. Here, you can have the shoes of yours dreams thanks to their custom-made orders. You will also find high quality leather sandals and ballet flats better than Repettos! Lemisios shoes are not only exceptional, but a real fashion statement.
Panepistimio, 6 Likavittou Str. Athens, +30 2103611161 / lemisios.com
Mah Jong
Nestled in the elegant district of Kolonaki, Mah Jong Boutique champions the art of refined menswear, presenting a meticulously curated selection from the most esteemed international labels. Enthusiasts of luxury tailoring will appreciate the boutique’s impressive range of KITON suits, offered both off-the-rack and in made-to-measure formats. But the refinement doesn’t stop there: leather aficionados can explore premier accessories from Tramontano, Sartori, and Santangelo, while shoe lovers can indulge in the timeless elegance of John Lobb craftsmanship. To complete the ensemble, Roda’s sumptuous silk scarves add the perfect flourish.
Panepistimio, 14 Kanari Str. Kolonaki +30 2103622860 / mahjong-boutique.gr

Parthenis
Orsalia Parthenis creates timeless fashion with a gender-bending, minimal feel and elegant Greek aesthetic. Premium basics in high quality fabrics, interspersed with statement pieces, create wardrobe staples for a refined and elevated everyday look.
Panepistimio, 20 Dimokritou & Tsakalof Str., Kolonaki, +30 2103633158 / orsalia-parthenis.gr
Savapile
Established in 1960, the Savapile handmade hats’ workshop is still on the same narrow alley of Psyrri neighborhood, where Lisa creates floppy dreams of “straw”. Apart from the straw hats, Savapile’s reputation grew for its naval caps, commonly known as “the Zorba hat”. However, the undisputed trademark of Savapile is the oversized hats, staples of summer and female allure that Lisa sews in her sewing machine.
Monastiraki, 4 Agias Eleousis Str. Psyrri, +30 2103217087
Sophie Deloudi
Sophie Deloudi’s collections reflect her values and principles on design and fashion: high quality, perfect lining, impeccable fitting, flawless finishing, clean shapes and strong discrete femininity. Elaborated, edged silhouettes and insinuated sensuousness integrate the pieces destined to dress confident and elegant women on their way to the beach. Its eras’ aura combines classic design heritage of the past with a synchronous point of view.
Syntagma, Attica City Link 9 Panepistimiou Str., Athens +30 2119900000 / sophiedeloudi.gr
Stelios Koudounaris
Stelios Koudounaris is a Cypriot-born Greek fashion designer renowned for his unique blend of minimalism and rock-inspired elegance. Since launching his eponymous label in 2008, he has presented women’s and men’s collections, gaining international acclaim. His designs emphasize sharp pattern cutting, high-quality materials and a timeless aesthetic, making them favorites among celebrities and fashion enthusiasts. The store offers a curated selection of his prêt-à-porter collections, including exclusive capsule pieces and accessories chosen by the designer himself.
Evangelismos, 4 Anagnostopoulou Str. Kolonaki, +30 2107215856 / stelioskoudounaris.com
Themis Z
Themis Zouganeli is the designer of the THEMIS Z lifestyle brand, as well as a designer for Dior Maison and Atelier Swarovski. Inspired by her Greek heritage, Themis’ unique creativity lies in the simple, clean lines she applies to her designs and patterns. Geometric and repetitive designs revisited in a way that is sophisticated, timeless, with just a hint of fresh luxury. These clean lines and patterns are incorporated into both home and
fashion accessories.
Syntagma, 17 Valaoritou Str., Athens +30 2103619446 / themisz.com
Vassilis Zoulias
Greek fashion designer who respects and translates the historical implications that an outfit holds to today’s era, always respecting each time’s aura. Some of his creations are seen in Netflix series “Emily in Paris”.
Syntagma, 4 Akadimias Str. +30 2107225613 / vassiliszoulias.com
Yiorgos Eleftheriades
Yiorgos Eleftheriades constructs in a mesmerizing way intellectual sartorial creations in graceful silhouettes, whose dynamic nature consistently maintain balance together with fluidity. For many years, he has been cooperating with some of the most important directors and actors/actresses in Greece. The brand’s collections have been showcased in Athens, Milan, Paris and Barcelona.
Evangelismos, 29 Tsakalof & Voukourestiou Str., Kolonaki +30 2103616272 / yiorgoseleftheriades.com
Zeus + Δione
This is the Greek Maison Hermes. Exeptionally tasteful clothes and accessories based on refined craftsmanship. Leather sandals, handbags and gold jewellery in wonderful designs made with high quality exclusivelly
Greek materials. If you’re going to take home one quality souvenir from Athens, then go for this brand.
Syntagma, 9 Panepistimiou Str. +30 2119900000 / zeusndione.com
3QUARTERS
The Athenian awnings have been an integral part of the city’s architecture, its trademark someone can tell. A piece of canvas that reflects the very texture of urban reality. 3QUARTERS turned this unique trademark into fashionable handmade handbags. Reuse, redefine, redesign. There is beauty in everything, throw nothing away. The message is clear. The result: beautiful, one-of-a-kind handbags made by old awnings’ canvas.
Monastiraki, 19 Agiou Dimitriou Str. Psyrri, +30 2111832311 / 3quarters.design
Tucked away in the historic streets of Athens, a modern jewelry brand with mythological roots stands out for its timeless elegance. Inspired by Greek heritage and feminine strength, Hermina Athens crafts are pieces that blend bohemian spirit with symbolic depth. Each design tells a story – a tribute to authenticity, individuality, and style that transcends trends. From delicate layering pieces to bold statement jewels, Hermina Athens collections invite you to express your inner muse with grace and character.
Omonia, 5 Limpona Str., Athens +30 2114184195

i-D Fine Jewellery
Evangelismos, 74 Spyrou Merkouri Str. Athens, +30 2107210074 / skarasjewels.gr
Attica
360 shops in a shop. Upmarket department store, the biggest in the city. A comprehensive selection of designer wear (Armani, Burberry, Juicy Couture, Missoni, etc.), casual brands, accessories, exclusive Joe Malone and Molton Brown distributor. A great view from the 6th floor café, and full beauty treatment on the 4th floor.
Syntagma, 9 Panepistimiou Str. +30 2119900000 / atticadps.gr
Designer Outlet Athens
A mega store filled with popular brand names in clothing, shoes, accessories and household goods with 35 to 70% discount.
Spata, block E71 +30 2106630840 / designeroutletathens.gr
Golden Hall
Luxurious shopping center with expensive brands, clothes, accessories, jewelry, sportswear, cosmetics, art objects, Doudesis hair salon, Mastic Spa for special beauty treatment and more. Be warned: it gets extremely crowded on a Saturday.
Marousi, 37 A’ Kifissias Ave. +30 2106803450 / goldenhall.gr
Hondos Center
It can provide you with everything you need, for your season shopping or just for
a tiny elegant gift. Or go straight to the roof garden, for tasty traditional Greek cuisine, and the most beautiful view.
Omonia, 4 Omonia Sq. +30 2105282800 / hondoscenter.com
Notos Galleries
A standard department store primarily selling clothes and satisfying most of the consumption needs of the modern Athenian. Clothes, shoes, underwear, accessories, sportswear, toys.
Omonia, Stadiou & Aiolou Str. +30 2103249000 / notos.gr
The Mall Athens
200 shops within a shop, the Village cinema complex, restaurants and cafés and a super market, all wrapped up in a futuristic design with a roof garden offering an amazing view.
Marousi, 35 Andrea Papandreou Str. +30 2106300000 / themallathens.gr
Brush Hair Salon is a chic-industrial space designed to offer top-quality hair services. With a modern aesthetic and a focus on detail, Brush delivers personalized haircuts and treatments tailored to each client. The stylish atmosphere, combined with professional expertise, creates a unique experience where creativity meets precision. Whether you're looking for a fresh cut or a full transformation, Brush is the perfect destination for elevated, confident style.
Thiseos & Faneromenis Str. Inside Status Center, Vouliagmeni +30 2130401627, +30 2130401629

Domo Design Gallery
Evangelismos, 4 Leventi Str. Kolonaki, +30 2107251283
Syntagma, 44 Mitropoleos Str. +30 2104404204 / mariacallasmuseum.gr

Zoumboulakis Galleries
Blending tradition with innovation, Zoumboulakis Galleries have been shaping the cultural landscape of Greece for over a century. From contemporary art to carefully selected design objects, each piece invites you into a world of creativity and elegance. Ideal for homes, offices and collectors seeking something truly distinctive.
Syntagma, 6 Kriezotou Str. Kolonaki, +30 2103633454 / zoumboulakis.gr









