Shopping Athenian Style

Whatever your shopping tastes and needs, in Athens you’ll find everything money can buy. From big shopping malls to small boutique shops, get ready to indulge yourself and take advantage of the summer sales until the end of August.

By Eleni Bezirianoglou

International Brands

Bright, minimal boutique with small wonders.
Evangelismos, 17 Skoufa Str., Kolonaki, +302107290151

Enny Di Monaco
Mugler, Louboutin, Nina Ricci, Zac Posen... shall we say more?
Evangelismos, 23 Herodotou Str., Kolonaki, +302107290805/ Tria Pigadia, Mykonos, +302289077100

Free Shop
Perfect T-shirts, unique jewellery and accessories. A modern “Colette”.
Panepistimio, 17 Skoufa Str., +302103616200

Indulge yourself. Don’t forget the Jackie ’O purse.
3 Venizelou Eleftheriou Str., Athens, +302103610870

Endless window shopping. Arty displays. Hermès.
Panepistimio, City Link,1 Voukourestiou Str., Kolonaki, +302103233715

Linea Piu
Greek Rue Cambon. Chanel, Blumarine, Galliano, Tom Ford. All chosen carefully.
Panepistimio, 6 Sekeri Str., Kolonaki, +302103606125,

Louis Vuitton
Style does matter and this is the real thing.
Panepistimio, 19 Voukourestiou Str., Kolonaki, +302103613938

Designer names from Lanvin and Chloé to Cavalli and Stella McCartney. Not forgetting Yves Saint Laurent, ManoloBlahnik, Pucci and Jean Paul Gaultier.
Panepistimio, 15 Skoufa Str., Kolonaki, +302103635600,

Mah Jong
A men’s store with excellent international brands. If you have a passion for KITON men’s suits, you will find them in a wide variety and surmesure. You will also find the insuperable leather accessories of the Neapolitan brand Tramontano, Sartori, Santangelo, John Lobb shoes, Roda’s wonderful silk scarves and more.  
Panepistimio,14 Kanari Str., Kolonaki, +302103622860

Off White​
Virgil Abloh’s Italian luxury fashion label is now in Athens. Fashionable items, accessories, jewelry for men, women, children.​
5 Stadiou Str., Syntagma

The Devil wears them and here you too can purchase a small “devilish” piece. Then you might want to change your name to Meryl.
Panepistimio, 17 Voukourestiou Str., Kolonaki, +302103388386

Glamorous clothes from famous exclusive brands like Topshop, Dries Van Noten, Marni. Vintage pieces can be found at the first address.
30 Panagiotou Anagnostopoulou Str., Kolonaki +302103610662/ Golden Hall, 1st floor,

Cosmopolitan stores with youthful collections of underwear, beachwear and nightwear, enhanced every week with new items. For women, men and kids.
Panepistimio, 28 Stadiou Str., +302103225469

Authentic, trendy and fashionable socks and beachwear for women, men and kids, in a highly competitive quality / price ratio.
30 Stadiou Str., Syntagma, +302103253125​ /15 Patriarchou Ioakeim Str., Kolonaki

Amazing lingerie with simple, elegant Italian style, for both men and women. 5 Kanari Str., Kolonaki, +302103611883

Greek Designers

Daphne Valente
Daphne Valente designs timeless, sculptural clothes inspired by the Ancient Greek pleating of Mariano Fortuny. Minimal and very feminine, the clothes offer the epitome of greek haute couture.
Syntagma, 3 Axarlian Athanasiou Str., Syntagma, +302103242260

Τhe studio and showroom of Grigoris Triantafyllou and Dimitris Alexakis is the hottest place to find a limited prêt-à-porter and the current collection of the unbeatable duo.
Panepistimio, 18 Kanari Str., Kolonaki, +302103614155,

An innovative fashion brand that celebrates the “joie de vivre” of the global riviera. Established by Irène Mamfredos, a French designer, Kimalé merges bold African fabrics with clean and contemporary silhouettes. Limited edition clothes, jewelry and home accessories which playfully navigate between the colorful palette of African culture and the minimal side of contemporary fashion. Every item is made with love and craftsmanship in downtown Athens.
Panepistimio, 21 Mavromihali Str.,Exarheia, Athens, +302130292865,

Orsalia Parthenis creates timeless fashion with a gender-bending, minimal feel and elegant Greek aesthetic. Premium basics in high quality fabrics, interspersed with statement pieces, create wardrobe staples for a refined and elevated everyday look. This Summer, the iconic Greek fashion house meets the dynamic lines of David Downton, one of the world’s leading fashion artists. The collection features beachwear and pieces that reflect the common passion for timeless sophistication and a super modern look.
Panepistimio 20 Dimokritou & Tsakalof Str., Kolonaki, +302103633158,

Sophie Deloudi
Sophie Deloudi’s collections reflect her values and principles on design and fashion: high quality, perfect lining, impeccable fitting, flawless finishing, clean shapes and discrete femininity. Elaborated, edged silhouettes and insinuated sensuousness integrate the pieces destined to dress confident and elegant women on their way to the beach. Its eras’ aura combines classic design heritage of the past with a synchronous point of view.
Attica City Link, 9 Panepistimiou Str., Athens, +302119900000,

Yiorgos Eleftheriades Space (Flagship store)
Yiorgos Eleftheriades constructs in a mesmerizing way intellectual sartorial creations in graceful silhouettes whose dynamic nature consistently maintain balance together with fluidity. For many years, he has been cooperating with some of the most important directors and actors/actresses in Greece.The brand’s collections have been showcased in Athens, Milan, Paris and Barcelona.
Evangelismos, 29 Tsakalof & Voukourestiou Str., Kolonaki, +302103616272,

Zeus + Δione
This is the Greek Maison Hermes. Exeptionally tasteful clothes and accessories based on refined craftsmanship. Leather sandals, handbags and gold jewellery in wonderful designs made with high quality exclusivelly Greek materials. If you’re going to take homeone quality souvenir from Athens, then go for this brand.
6 Voukourestiou Str., Syntagma,+302103230132

Greek Design

Celia Kritharioti​
Haute Couture Collections to Bridal Collections, special collaborations and red carpet looks.​
8 Dedalou Str., Syntagma, +302107255357

i-D concept store
A bright world of items unfolds in front of those who love style and modern aesthetics. Amazing jewelry, created by the most famous Greek and foreign designers, but also costume jewelry (these pieces that spice up your everyday outfits). Don’t miss out on the bags: the big collection includes avantgarde designs and more casual suggestions for every taste.
Evangelismos, 12 Kanari Str.,Kolonaki, +302103221801

Lemisios Shoes
Lemisios is a lovely store that opened in the heart of Athens in 1912. Here, you can have the shoes of yours dreams thanks to their custom-made orders. You will also find high quality leather sandals and ballet flats better than Repettos! Lemisios shoes are not only exceptional, but a real fashion statement.
Panepistimio, 6 Likavittou Str., Athens, +302103611161, fb: lemisios shoes Since 1912

A family-owned company manufacturing beautiful, fisherman’s wicker hats, that began in 1960. These hats, typical of the Greek summer, are hand-made in many different shapes. The most famous of these is the naval cap, known as the “Zorba cap”. And the most impressive, the huge, sexy hat that works more like a parasol. 14 Monastiraki Agias Eleoussis Str., Psyrri, +302103217087, @savapile

Vassilis Zoulias​
Greek fashion designer who respects and translates the historical implications that an outfit holds to today’s era, always respecting each time’s aura. Some of his creations are seen in Netflix series “Emily in Paris“.​
4 Akadimias Str., Syntagma, +302107225613

Lazing on a terrace or strolling around the city streets looking up the sky, a distinctive pattern dominates your horizon: the awnings on the balconies; green, orange, white, blue, with stripes or flower motifs, some new, some old and worn-out or torn by the wind, the rain or time, but still at place. A piece of canvas reflects the very texture of urban reality. The Athenian awnings have been an integral part of the city’s architecture, its trademark. 3QUARTERS turned this unique trademark into fashionable handmade handbags. Reuse, redefine, redesign. There is beauty in everything, throw nothing away. The message is clear. The result: beautiful, one-of-a-kind handbags made by old awnings’ canvas.
19 Agiou Dimitriou Str., Psyrri


Both Jewellery Studio
The creative meeting of two jewellery designers, George Giannoutsos and Vasia Pachi. Here, the process of jewellery design and construction is seen through all its different stages from the initial concept to the finished product. This is true not only of George and Vasia’s own collections, but also of individual commissions.
Αcropoli, 9 Veikou Str., Acropolis, +302114167791

A “B.zero1” ring or an “Assioma” watch are the must-have items, if you want to invest in Bulgari.
20 Voukourestiou Str., Kolonaki, +302103609400

You don’t have to be extra loaded to own a Cartier. This is where you can find the young collection “Entrelaces”, whose rings don’t cost much, as well as the ultimate “Love” bracelets and rock “Marcello” bags.
Panepistimio, City Link, 7 Voukourestiou Str., Kolonaki, +302103313600,

Greek designer LinaFanouraki’sjewellery is ultimately Greek spirited but does not resemble at all the traditional ancient, like necklaces and wreaths. Using the prime materials of high-end goldsmithery, her work is modern and humorous but always classy.
Evangelismos, 23 Patriarchou Ioakim Str., Kolonaki, +302107211762

Ileana Makri Store
Ileana Makri is a well-known Greek jewelry designer. Her fine designs are inspired by a multitude of symbols that exist in popular Greek culture and their meanings, such as the beads that protect of the “evil eye”, the monks’ worry beads, iridescent beetles and bugs of the Greek nature, the sea urchin and more.
Evangelismos, 13-15 Patriarchou Ioakeim Str., +302107217982,

Diamonds and blues… Those aren’t icebergs – they’re diamond rings! Salesmen can be quite snobbish, but the quality is great. You’ll know the owner by his red glasses.
8a Voukourestiou Str., Syntagma, +302103711020,

The heart of the internationally recognisedjewellery house is located in Kolonaki. As IliasLalaounis says, “every jewel has its own history”, whether it begins in Mycenae or in Byzantium. We’ve seen CharlizeTheron wearing them.
Map I13  Panepistimio, 6 Panepistimiou & Voukourestiou Str., +302103611371,

Liana Vourakis
Liana continues to honour the founding principles of her grandfather. Her collections combine fantasy and imagination along with a certain sense of nostalgia.
42 Pindarou Str., Kolonaki, +302103619441,

Lito - Cabinet de Curiosités
Jewels that tell stories from long travel. Thailand, Arizona, India and Egypt. A small private museum full of treasures with the Lito Karakostanoglou signature who transforms anything old into a modern rock suggestion.
Panepistimio, 25 Irodotou Str., Kolonaki, +302107295177

Marianna Petridi
Beloved artistic jewellery gallery with a permanent showroom for Greek and foreign designers.
Evangelismos, 34 Charitos Str., Kolonaki, +302107217789

The ultimate rock designer. Vintage all-time classic jewels, the first choice among the trendy youth.
8 Emmanouil Benaki Str., Kifissia, +302106233577,

Code: colour. The must-have Swiss watch, you can’t stop at one.
5 Hermou Str., Syntagma, +302103313833,

Shopping Centres

360 shops in a shop. Upmarket department store, the biggest in the city. A comprehensive selection of designer wear (Armani, Burberry, Juicy Couture, Missoni, etc.), casual brands, accessories, exclusive Joe Malone and Molton Brown distr.ibutor. A great view from the 6th floor café, and full beauty treatment on the 4th floor.
9 Panepistimiou Str., Sintagma, +302119900000,

Golden Hall
Luxurious shopping centre with expensive brands, clothes, accessories, jewelry, sportswear, cosmetics, art objects, Doudesis hair salon, Mastic Spa for special beauty treatment and more. Be warned: it gets extremely crowded on a Saturday.
37A Kifisias Av., Marousi, +302106803450,

Hondos Center
It can provide you with everything you need, for your season shopping or just for a tiny elegant gift. Or go straight to the roof garden, for tasty traditionalGreek cuisine, and the most beautiful view.
Omonia, 4 Omonia Sq, +302105282800,

Notos Galleries
A standard department store primarily selling clothes and satisfying most of the consumption needs of the modern Athenian. Clothes, shoes, underwear, accessories, sportswear, toys.
Omonia, 99 Eolou & Lykourgou Str., +302103245811,

Shopping Spree at McArthurGlen
A mega store filled with popular brand names in clothing, shoes, accessories and household goods with 35 to 70% discount.
+302106630840, more information on

The Mall Athens
200 shops within a shop, the Village cinema complex, restaurants and cafés and a super market, all wrapped up in a futuristic design with a roof garden offering an amazing view.
35 Andrea Papandreou Str., Maroussi, +302106300000-003,

Beauty- Care Cosmetics

Natural Greek skincare and beauty products with exclusively natural and/or certified organic ingredients of best quality.​
4 Hermou Str., Syntagma, +302103210054

Mastiha Shop
Mastic is a unique natural product that can be found only on the Greek island of Chios. The brand’s collaboration with Korres has developed exceptional products such as the mastic conditioner with mastic oil and provitamins.
Panepistimio, 6 Panepistimiou & Kriezotou Str., +302103632750

Naxos Apothecary
Four in-house contemporary laboratories (Homeopathy, Phytotherapy, herbal Cosmetic and Nutrition) operate in fully controlled environments creating everything your body needs.
Syntagma, 3-5 Kolokotroni Str., Syntagma, +302107222774

All the latest fragrances, plus all the alternative collections that set global trends: Make up for ever, Sephora Products, Strivectin, OPI.  Syntagma,
24 Ermou Str., Syntagma, +30 2103313167/ 2 Milioni Str., Kolonaki, +302103613051/ The Mall Athens, Marousi, +302106300125

The APIVITA Experience Store
A renovated neo-classical building designed to offer a unique and holistic experience, this is Athens’s top destination for natural cosmetics, SPA treatments, “green” hair salon and organic juice bar to refresh and energize. Discover the “natural pharmacy” where the specialists can help you create your own personal cosmetics and of course, the BEEHIVE SPA, a real beehive spa sanctuary! The spa cabins are made of real wooden bee hive parts and the ceiling is made of honey tinted crystal elements that literally immerse the visitor in the bee world. 6 Solonos Str., Kolonaki, +302103640560

Hair Salons

D. Frank
Hair cuts, coiffures, flashes, colours, everything a classical hair salon offers, as well as lots of surprises. Fragiskos is still the top Scissorhands.
50 Sina & Anagnostopoulou Str., Kolonaki, +302103603298

Georgios Doudessis
Georgios Doudesis’ professionalism and modern aesthetics changed the world view of Athenian hair salons forever.
39 Voukourestiou Str., Kolonaki, +302103629960,

Vangelis Hatzis
The best hairdresser in town. He will give you the style and haircut you didn't know you wanted but absolutely needed. The most luxurious service.
Slightly specialised in natural-looking blonde colours.But don’t even think of turning up without an appointment.
196 Kifissias Av., Psichiko, +302106755664,


The official sales periods are mid-January to mid-February and mid-July until the end of August.

Where to shop
Downtown is the place to be, whether you are looking for brand names or small vintage shops and second-hand stores. Plaka, the foremost tourist area, is the standard place to buy memorabilia. Nearby, Monastiraki is home to a famous Athenian flea market. Visitors will lose themselves in a huge variety of shops that appeal to aficionados of records, jewellery, clothes, shoes and all things vintage. This is an area in which haggling is accepted by the playful and friendly shop owners. Between Monastiraki sq. and Omonia sq., one comes across the Athens Central Market, a good place to buy some local herbs. Ermou street is by far the most celebrated shopping street: a pedestrian street with large windows and a great variety of goodies, from clothes and jewellery to shoes and gifts. But when it comes to expensive brand shopping, Kolonaki is the perfect place to be. Luxury clothing, high prices and impeccably dressed customers are the norm here.

Keep in mind
Pay a visit to the New Benaki Museum (138 PireosStr.); its Greek handmade jewellery is a delight. Buy a small figurine in the gift shop of the Cycladic Art Museum (Vasilissis Sofias & 1 Irodotou Str.). Clothes and accessories by Ioanna Kourbela and Zeus + Dione rate among the most elegant examples of Greek design. Try to do your shopping in the morning. You will come across all the major international brands on Voukourestiou Str. Shopping centres Attica (9 Panepistimiou str., Athens city centre) and Golden Hall (37A Kifissias Av., Maroussi) sport the widest variety of shops. If you have time to kill, have a look at the interesting markets of Kifissia (northern suburbs) and Glyfada (southern suburbs).

Opening Hours
Except for the tourist hotspots, like Plaka, most shops are closed on Sundays and National Holidays, with the exception of flower shops, patisseries, liquor stores and the like. Official business opening hours are 09:00-21:00 on weekdays (09:00-20:00 on Sat). However, many smaller businesses keep the older working hours (closed after 15:00 on Mon, Wed, Sat and between 14:

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